Top 11 strategies for Shopping Cart Optimization

Can you believe that about 70% of online shoppers discard their carts?

Well, that’s a serious revenue loss. So, let’s delve into topmost strategies that can help you to lower the abandonment rate and supercharge your e-commerce shopping cart for high conversions.

1. Clear UX foundations

Firstly, it’s crucial to tailor a clear, simple, and speedy UX design for your shopping cart page. Besides, it should display clutter-free information with comprehensive language on a single page. When you apply these key elements, visitors will spend more time on your cart page.

2. A/B Testing Mastery

Utilizing A/B Testing tools like A/B Tasty enables you to set up a quick testing with low code implementation of UX changes on a cart page. Secondarily, A/B testing leverages ROI dashboard to gather insights for determining the best approach to increase revenue for your e-commerce store.

3. Streamline Checkout Process

Streamlining the checkout process is highly considerate to prompt the rapid transactions. For the better user experience, it’s important to minimize steps in the checkout process and ensure guest check options for faster transactions.

4. Clear display product prices and additional costs

Go beyond offering see-through shipping and return policies on the shopping cart page, avoid taking surplus charges to build customer trust.

5. Mobile optimization

Simplifying the navigation and a responsive mobile design can witness the seamless user experience for shoppers. Whilst, display a content with creative visuals and textual form on your cart page so that it can meticulously optimize the mobile-view experience.

6. Security Assurance

As indicated by the Baymar Institute, 18% of visitors give up the checking out step due to lack of trust in websites handling their card details.

Prominently, safeguarding the information with data protection measures improves the security for a shopper. You must communicate a secure and encrypted checkout process to build a high trust for your customers.

7. Personalized Shopping Experience

Always want your e-commerce store to be considered as your most favorite one? Well, we have got the solution – “Personalized Shopping Experience”.

Understand the preferences and interests of your customers, display products which they love. Product recommendations are like your shopping buddy, show them product reviews and testimonials at the bottom of a product page.

For all that, your cart page remains the holy placement for desired outcome because you certainly know what your visitor is about to buy, this is the chance to offer them upgrades as well as targeted promotions.

8. Exit-Intent Popups

Exit-intent popups are that friendly voice that grab your customers before they leave the online store. ” Hey wait! Here’s a discount for your next visit.” Our exit-intent popups are just that!

Offer discounts or surprises that make your customer’s decision to stay a total breeze.

9. Offer chat or email assistance

Integrating a live chat or phone call assistance on a cart page is a great way to uplift your customer’s level of trust and ensure legitimacy of your business. Display clear contact information for customers queries and speak to their concerns instantly to prevent abandonment. We have also discussed ‘how to select the ideal CRM for your business‘ that can help you manage your chat and email assistance..  

10. Showcase creative visuals

When customers review a product, they are more likely to be captivated by high-quality images and a detailed view of a product.

Incorporate an accessible image size and resolution on both mobile and desktop.

11. Social Proof and Reviews

Social proof elements featuring your posts, reviews, testimonials, and snaps turn the shopping experience into a more spotlight for your e-commerce store.

Showcase customer reviews and integrate user-generated content on the display of web pages to gain positive shopping experiences of your customers.

Sense any room for improvement in your ecommerce shopping cart? We’ve all been there! Share your thoughts on how you’ve tackled this challenge. Let your voice be heard! Drop your feedback in the comments below. You can also learn Shopify SEO best practices.